Marsha Shandur of Yes Yes Marsha is a Storytelling, Communication and Speaker Coach who has taught hundreds of individuals and groups of executives, entrepreneurs and professionals across the world. This episode explores the role of storytelling in leadership and the importance of vulnerability when it comes to connecting and engaging with your audience. Stories are the lowest stake to building trust and authority because relationships can emerge from simple yet relatable stories. They talk about the fundamental rules of effective storytelling, the key questions to ask yourself when writing a compelling story, and how your ability to be a good storyteller is irrelevant to the magnitude of your life experiences.
Listen in while they explore:
- How showing your true character and vulnerability through stories is the most effective way to stand out.
- The fundamental rules to effective storytelling that allows your audience to feel seen and understood, even when the story reflects your own experiences.
- The number one storytelling quality that allows you to connect, engage and motivate your audience to make a change.
- Storytelling not solely as a getaway to connectivity but to lead to greater trust, authenticity and deeper more meaningful relationships that can shape your career and life.
- The importance of asking yourself 4 simple questions to better engage and captivate your audience and elicit a deeper connection.
- How to set boundaries and emotionally distance yourself from your own personal stories to effectively deliver your story.
References in this Episode:
Book: “How To Lose Everything” by Christa Couture
More from Marsha:
Captivating Stories Checklists and the 4 Questions to Ask before you do ANY presentation.
Access it here.
Marsha Shandur (of Yes Yes Marsha) is a Storytelling, Communication and Speaker Coach who has taught hundreds of individuals and groups of executives, entrepreneurs and professionals across the world, including speaking at World Domination Summit in Portland, at Women’s Executive Network events in Vancouver, Calgary and Toronto and working with clients like RBC, HelloFresh, TJX, University of Toronto and Loblaw Companies Limited.
Before launching Yes Yes Marsha and her career as a Storytelling and Speaker Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC, CBC, Mashable and the Toronto Star. Find out more — and see Marsha in a LOT of wigs — at yesyesmarsha.com/chela
Find Marsha here: