In this episode, Chela speaks with Kelly Diels, a feminist educator, writer, and coach. Kelly specializes in feminist marketing for culture-makers, raising awareness about how the business-as-usual formulas we learn everywhere actually reproduce the very oppression we seek to break free from. In this conversation, Kelly highlights that in many cases, the very tactics we employ actually work against our business aims and the culture we want to be co-creating.

“We’re working against our own work. We’re helping them make conscious empowered choices about their lives but then are using subconscious scarcity triggers to get them to do what we want”.

Chela and Kelly look at the ways that we all exist in and perpetuate the culture around us, and where we have influence that can be leveraged for justice. This includes finding alternate business practices that allow us to thrive and take up space, especially in a culture tells us that we shouldn’t. Kelly talks about white, cis, thin, feminine attractiveness as a metric for business success, and how she actively interrupts those metrics as a fat woman in marketing. She fleshes out the term Female Lifestyle Empowerment Brand, why it’s not a good thing and how we can consciously do things different for individual and collective thriving.

Listen in while they talk about…

• Developing our own abilities to create analysis instead of blindly following what culture- even progressive culture- teaches us to believe.  
• What is FLEB and why it’s so dangerous
• The importance of imagery, language, story, what we say, how we say in and how we present ourselves matters.
• What we lead with in our work and how that co-creates culture.
• Powerful ways to bake justice into your business practices

References:

Barbara J Love (liberation framework)

More from Kelly:

You can subscribe to Kelly’s Sunday Love Letter at https://www.kellydiels.com/subscribe-a/

About Kelly:

Kelly Diels is feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers. She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).

Find Kelly here:

Instagram: @kelly.diels 
Facebook: https://www.facebook.com/kellydielswriter/
www.kellydiels.comFrom this episode: