Dear Chela: How do I let people know about what I do, without ‘marketing’? (Ummmm…that’s not a thing. here’s a rant.)

Are you struggling with how to put yourself out there? Do you have healthy disdain for marketing? Terror of social media? Visibility make you want to barf almost as much as some of the schmoozy marketing campaigns you see out there?

If so, can you please come over to the blog and have a chat about this?

I think we need some serious healing around marketing. I considered not even posting this repetitive rant of a Dear Chela, but the market without marketing questions come up over and over. I’m now toying with the idea of creating a whole program around it just to liberate people who have something to offer that the world really needs, who can’t bring themselves to let us know they’re offering it. I know this beast. I can help.

What are your biggest blocks or challenges around marketing? Or for those of you with ease and flow around it, what advice do you have? Let’s explore in the comments.

Do you have a question for me? I want it. Ask me here.


I’m an Integral Master Coach™, Master Certified Coach, writer, mother & people lover. My gifts are centered around helping others to meet their calling and unleash their genius, on behalf of our shared world. Get to know me...


  1. Hi Chela!

    Thank you for this….so helpful and what I tell my clients all day, every day. The part about just having to DO IT is something I even struggle with at times. Sometimes I am afraid of being overindulgent, etc…but I think the fact that I am worried about that means it’s not really within my capacity to be overindulgent for this very reason! Loved this and will definitely share with my community. Thank you!

  2. Paula says:

    Marketing without “marketing”, selling things people really need (not fueling need-/thoughtless consumption), ripping people off by not putting our gifts into the world: these are the “Denkanstöße” (literally “thought kick-offs”) that keep me coming back for more “Dear Chela”. So, yes! I’d love to see your program about marketing, but would also really like it if you took a step back to business and “product” development – helping people think about what they create and do that might be of benefit to others. If, right from the start, we can value (and trust that others will value) what we put out into the world based on our talents, then the marketing would be so much easier – it might be as natural as giving cookies to a neighbor.

    Also, if you don’t know Jeffrey Davis, it might be worth it to have a look at his work in this vein:
    He’s all about less hype and more what he calls “business artistry”. Thanks for what you do!

  3. Cody says:

    Omg! I love this and your new videos and blog. You’re the perfect blend of genuine and genius. I have always found marketing to be often inauthentic when it’s based in fear tactics ( been there done that). For me, it’s all about being true to myself and sharing content in a loving and compassionate way so I can attract those who are heart centered. We’re are alway marketing and I believe in order for me to effectively “market” myself and my services, I must do so in a loving and compassionate way which leads people to feel alive, empowered and full of possibility. For me, it all boils down to being super conscious of what’s in my clients heart and helping them to see how powerful and magnification they are each and every day of their lives. Thanks again for this powerful reminder and the work that you do in the world.

  4. Loved this video blog! I have been struggling with this for months. Holding back on releasing what I have to offer in a new and exciting way because of all the internal drama I have about “selling” .
    Figuring out how to find those that need and want what a have to offer in an authentic way is tough!
    Re-framing it really changes things for me. Something tells me if I put it out there they will find me?!?
    This video blog and Stephen Pressfield’s Manifesto “Do the Work” are valuable tools in making these changes happen for me.
    More please….

  5. Thank you so, so much for making this video, Chela. I used to really struggle with this (and still do sometimes), but realised that the more time I spend away from social media or scanning other people’s blogs, the more natural and intuitive marketing becomes for me. Comparison can really have us second-guessing ourselves a lot!

    Thanks again- xx

  6. Andrea says:

    Hi Chela,

    Thank you for the video. It was me that asked the question and I so appreciate your answer. What I was really after is how to effectively get your message out without using traditional ‘ads’. What is the best way to spread the word about what you do and offer. Is it just a matter of patience and organic growth? I want to avoid ads because they don’t feel authentic and can be costly. I am confident in my message and desire to help others, but I also know that there a mediums to better share that message. If you can impart some wisdom on that topic I would appreciate it.

    Thanks a bunch,


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